Listings

Summary:

Incredible opportunity to become part of America’s fastest growing dessert franchise. One that has revolutionized the industry and dominated the dessert market with its unprecedented success. Delicious, unique and tech driven!

A beloved concept offering the freshest and finest gourmet desserts. Each week, their menu rotates to give customers 4 new flavors to experience along with their 4 classic flavors. Crumbl’s rotating menu features 200+ cookies, cakes, brownies, pies and desserts of all kinds. These incredible desserts rotate weekly and keep customers coming back every week to try new ones and to stock up on their favorites.

Every dessert is made in an open-concept kitchen that allows customers to view the entire dessert-making process. Their modern, in-store experience is unique to Crumbl and why customers come back to experience again and again.

And Crumbl’s decadent desserts wouldn’t be complete without their iconic pink packaging. Crumbl’s boxes are designed to perfectly fit each Crumbl dessert side-by-side, whether in a 4, 6 or 12-pack box. The unique shape along with the brand’s signature pink coloring make it recognizable and perfect for posting on social media!

Additionally, their social-first design drives digital orders. Weekly flavor drops on YouTube and social media. Catering inspiration on Pinterest. 10.6M followers on TikTok, 6.3M followers on Instagram, 4M on Facebook and 1.4M on X. From celebrities, to influencers, to friends and family, their cookies get rave reviews. Has also been featured on CNBC, Good Morning America, Forbes, Mashed, Modern Retail, QSR and much more.

Crumbl also considers itself a dessert tech company, priding itself not only on their gourmet desserts but also on using cutting-edge technology including Crumbl’s award-winning best-in-class app to gather consumer data, syndicate information and streamline the ordering process for customers. And their rotating weekly menu plays a key role in generating excitement about new & returning recipes, which continually bring past customers back into the store (or purchasing online for delivery). Plus, every Crumbl operation is also backed by a slick, smooth tech system that allows for a faster process and smoother experience for each customer.

But that's not all. Crumbl's proven marketing strategies, social media presence, digital initiatives and local community engagement, continue to drive growth and success. And exclusive territory rights provide each owner with a protected market!

An amazing opportunity to purchase 3 established profitable locations with streamlined operations and established customer bases, plus additional growth potential. And turnkey with a multi-unit manager that oversees all 3 and a trained staff in place at each location.

Simple operations - no seating. Takeout, curbside pickup or delivery, plus catering and nationwide shipping. Online, app and phone ordering available. In addition to a mailing list for promotions, flavor drops and special offers. As well as a loyalty program, birthday club and gift cards. Plus, Crumbl now offers mini desserts, smaller versions of their weekly lineup which have become very popular!

Feel free to stop by the location as a customer first. This is a HIGHLY confidential listing, DO NOT talk to any owners, employees or patrons. If interested, please email Tim Ryan at Tim@eatz-associates.com or call 847-343-1332 for more information. Showings by appointment only outside of business hours.

Competition:

A true market leader. A superior brand. Crushes the competition. Crumbl offers desserts in a way that can’t be found anywhere else. With their weekly rotating menu, open-concept kitchens, fun experience, famous pink boxes and people-first technology, Crumbl has revolutionized the gourmet dessert experience.

And absolutely amazing desserts. Award winning. The world’s best chocolate chip cookie. The biggest and best cookies hands down. Always fresh - each dessert is made-from-scratch daily with the highest quality ingredients.

Growth and Expansion:

A dessert empire founded by two cousins. Opened their 1st store in 2017. Since opening its doors 8 years ago, Crumbl has expanded to over 1,100 bakeries in all 50 states, Canada and Puerto Rico. Today, Crumbl is a booming franchise with a growing global footprint. The mission, however, hasn’t changed. Crumbl is still on a mission to bring friends and family together over a box of the best desserts in the world!

Recent Growth Initiatives:
And over the last year Crumbl has started to evolve from a cookie shop to a broader dessert brand by expanding beyond cookies with cheesecakes, cakes, brownies, bars, pies and dessert cups. And has added “Dirty Sodas” which are customizable fountain sodas mixed with flavored syrups, fruit purees, creams and other add-ins. Plus, has been doing more high-profile collaborations including M&M’s, Pop-Tarts and other various branded candy and snack partnerships.

Location:

Store #1 - Prime retail space in a bustling 400,000 sqft shopping destination along with top-tier anchors. This popular center incorporates lifestyle, retail, wellness and eating & drinking tenants for everyday allure including CVS, Epic Burger, HomeGoods, Lowe’s, Potbelly, REI, Starbucks, Sweetgreen’s, Ulta, Whole Foods Market and more. And is perfectly situated at the intersection of two major thoroughfares with over 35,000 vehicles per day. Boasts over 3.1 million annual visits each year!

Ideally located in an affluent and dense North shore suburb of Chicago with high consumer spending power. Surrounded by a population of over 71,000 with an avg household income of $260,000 within 3 miles. And a daytime population of more than 106,000!

Store #2 - Prime retail space in a thriving 225,000 sqft open-air neighborhood shopping center along with several large anchors including Dollar Tree, Grand Appliance & TV , Office Max, TJMaxx, Petco, Trader Joes and other popular eating & drinking establishments. Plus, ample parking with over 1,000 parking spaces.

Strategically located at one of the busiest intersections in Lake County. On the corner of two highly trafficked routes/main retail thoroughfares with over 53,000 cars passing by daily along with many national retailers. And surrounded by a vast residential area.

This sought-after northwest suburb has been named the number one place in IL for young families. Also named as 1 of the top 100 "Best Places to Raise Your Family" by Frommer's and as 1 of the "Top 25 Places to Live in the Country" by U.S. News.

Store #3 - Prime retail space in a busy 370,000 sqft dominant retail center along with many national brands including Binny’s Beverage Depot, Famous Footwear, Five Below, Kohl’s, Planet Fitness, Target and more. Perfectly situated in the heart of this thriving northwest suburb’s main retail trade area. On its major route running through town lined with restaurants, retailers, services and car dealerships. Plus, over 27,000 vehicles per day. And a dense population of over 123,000 residents within a 5-mile radius!

Optimally located in the largest suburb in McHenry County ~50 miles northwest of Chicago. A modern-day city that still retains its small-town charm. A great place to visit, dine, shop, play, live and enjoy all of its amenities which also includes a lake, golf course, recreation area, parks and wonderful schools.

County: Cook & Lake & McHenry

Facilities:

Lease Information:
Store #1: Leased space $6,423/mth gross (also includes water & garbage). Current lease expires Jun 2028 with two 5-year options.

Store #2: Leased space $4,050/mth gross (also includes garbage). Current lease expires Aug 2030 with two 5-year options.

Store #3: Leased space $8,453/mth gross (also includes water). Current lease expires Sep 2032 with two 5-year options.

Square Feet: 1,339 & 2,000 & 2,400.

Seating: 0.

Days/Hrs of Operation: Mo-Th 8a-10p, Fr-Sa 8a-12m (Closed Sundays) & Mo-Sa 8a-10p (Closed Sundays) & Mo-Th 8a-10p, Fr-Sa 8a-11p (Closed Sundays).

Owners Role: Absentee owned - has a multi-unit manager in place that would like to stay on and continue to oversee all 3 stores.

Real Estate: Leased.

Value of FF&E: Included In Asking Price (Valued at $480,000).

Value of Inventory: $75,000 (Not Included In Asking Price).

Number of Employees: 2 FT/7 PT & 2 FT/7 PT & 2 FT /10 PT.

Support/Training: A comprehensive training program by corporate which includes online modules 30–40 hrs, in-person HQ training 10–12 days and on-site in-store training 7–10 days. Plus, Crumbl corporation handles all the stores' technology, updates, websites, menu, recipes and innovative marketing.

Seller Financing Available: No.

Reason for Selling: Other business opportunity.