Listings

Summary:

Incredible opportunity to become part of the fastest growing and largest cookie company in the U.S. One that is revolutionizing the industry and currently dominating the cookie market with its unprecedented success. Delicious, unique and tech driven!

A beloved concept offering the freshest and finest gourmet cookies. Each week, their menu rotates to give customers 6 deliciously gourmet flavors to experience. Crumbl’s rotating menu features 200+ flavors that are inspired by cakes, candies, pies and desserts of all kinds. They’ve taken every dessert imaginable and packed it into the perfect cookie form. These flavors rotate weekly and keep customers coming back every week to try new flavors and stock up on returning favorites.

Every cookie is made in an open-concept kitchen that allows customers to view the entire cookie-making process from balling, to baking, to dressing. Their modern, in-store experience is unique to Crumbl and why customers come back to experience again and again.

And Crumbl’s delicious cookies wouldn’t be complete without their iconic pink packaging. Crumbl’s boxes are designed to perfectly fit each Crumbl cookie side-by-side, whether in a 4, 6 or 12-pack box. The unique shape along with the brand’s signature pink coloring make it recognizable and perfect for posting on social media!

Additionally, their social-first design drives digital orders. Weekly flavor drops on YouTube and social media. Catering inspiration on Pinterest. TikTok with over 7.1M followers and over 4.1M followers on Instagram. From celebrities, to influencers, to friends and family, their cookies have gotten rave reviews. Has also been featured on CNBC, Good Morning America, Forbes, Fox & Friends, GMA, Mashed, Modern Retail, Nation’s Restaurant News, QSR, The Today Show and many more.

Crumbl also considers itself a tech company, priding itself not only on their gourmet cookies but also on using cutting-edge technology (including the Crumbl app) to gather consumer data, syndicate information and streamline the ordering process for customers. The Crumbl app has a 4.9-star rating with about 2.6 million reviews and is the 4th most downloaded Food & Beverage app on the App Store. And their rotating weekly menu plays a key role in generating excitement about new & returning recipes, which continually bring past customers back into the store (or purchasing online for delivery). Plus, every Crumbl operation is also backed by a slick, smooth tech system that allows for a faster process in store and a smoother experience for the customers.

But that's not all. Crumbl's proven marketing strategies, social media presence, digital initiatives and local community engagement, continue to drive growth and success. And exclusive territory rights provide each owner with a competitive advantage and a protected market!

Joining the Crumbl family is very exclusive as the brand is completely sold out, making these locations highly desirable. The only way to become a part of this success story is by purchasing an existing location or rights to a territory from an existing franchisee. Don't miss this chance to buy into the brand and become a key player in their incredible journey! Also, tremendous potential for continued growth!

Simple operations - no seating. Takeout, curbside pickup or delivery, plus catering and nationwide shipping. Online, app and phone ordering available. In addition to a mailing list for promotions, flavor drops and special offers. As well as a loyalty program, birthday club and gift cards. Plus, a NEW Crumbl For Businesses program recently introduced which is expected to drive sales even higher! And Crumbl is also testing the addition of mini cookies, cinnamon squares, savory hand pies and hot chocolate in 2024!!

Additionally, Crumbl Cookies is currently rebranding itself as "Crumbl" as they position themselves as the “go-to dessert brand” including pies, cakes, possibly cheesecakes and more!

This seller also is also wanting to sell 3 additional locations: Bay Plaza in the Bronx (set to open early June) and 2 additional franchise rights in Yonkers and Long Island City!

Feel free to stop by the locations as a customer first. This is a HIGHLY confidential listing, please DO NOT talk to any of the owners, employees or patrons. If interested, contact EatZ for more information. Showings by appointment only outside of business hours.

Business Website: https://crumblcookies.com

Competition:

A cookie empire founded by two cousins. Opened their 1st store in 2017. Since opening its doors 6 years ago, Crumbl has expanded to over 900+ bakeries in 50 states. And has started expanding internationally in Canada and soon London. But no matter how big the brand becomes, Crumbl is a family-owned business - proud to contribute to the livelihoods of its 1,000’s of local franchise partners. With each new bakery, Crumbl strives harder than ever to fulfill its mission of bringing friends & family together over a box of the best desserts in the world!

Growth and Expansion:

A true market leader. A superior brand. Crushes the competition. Offers cookies and treats in a way that can’t be found anywhere else. With their weekly rotating menu, open-concept kitchens, fun experience, famous pink boxes and people-first technology, Crumbl is revolutionizing the gourmet dessert experience.

And absolutely amazing desserts. Award winning. The world’s best chocolate chip cookie. The biggest and best cookies hands down. Always fresh - each batch made-from-scratch daily with the highest quality ingredients. Mar 2024 sales up!

Location:

Three very-high volume and rare locations with no close access to another Crumbl!

White Plains: Prime retail space in Dalewood I, II & III Shopping Center, a busy plaza anchored by H Mart and TJ Maxx along with Barnes & Noble, J Crew Factory, Michaels, Rolling Barrel Wine & Liquor, T-Mobile, Ulta Beauty and more. Perfectly situated adjacent Shake Shack. Other popular eating & drinking establishments include BB.Q Chicken, Carvel Ice Cream, Domino’s Pizza, Epstein’s Delicatessen, Highridge Bagels Factory, Jersey Mike’s Subs, O Mandarin, McDonalds, Paris Baguette, So Gong Dong Tofu, Villagio Italiano and more. And there is not another Crumbl within 30 minutes!

This center boasts excellent visibility and a strong mix of national retailers plus high traffic counts of over 24,000 vehicles per day. Ideally located on North Central Ave, the primary retail corridor for lower Westchester County with easy access from 3 signalized entrances.

Serves the affluent trade area that includes Scarsdale with a population of 120,000+ with an average household income of $169,000+ within 3 miles. Also, benefits from a strong daytime population of 156,000+ within 3 miles due its close proximity to the city of White Plains, Pace Law School, The Galleria at White Plains, White Plains Hospital and New York-Presbyterian. Dalewood Shopping Center enjoys an estimated 5 million visits a year!

Manhattan (Upper East Side): Prime retail space in The Fairfax, a luxury apartment building with street level retail. Near the corner of 3rd Ave and E 70th St adjacent Target. Also, surrounded by many high-end retailers, gourmet restaurants, prestigious museums and beautiful galleries.

Perfectly situated in a densely populated upscale residential area of Lenox Hill with over 8 schools within 6 blocks of the store. Plus, many doctor’s offices and hospitals within walking distance. In fact, this area has the largest concentration of hospitals in NYC. And this is the only Crumbl on this side of Central Park!

Manhattan (Upper West Side): Prime retail space just one block from Central Park and just two blocks from the American Museum of Natural History. Perfectly situated at the corner of Columbus Ave and W 74th St, a busy crossroad and a popular shopping & dining area. Boasts with many sought-after retailers such as AllBirds, Lululemon, Madewell and more. As well as many eating & drinking establishments such as Alice’s Tea Shop, Angaar Classic Indian Cuisine, Arte Café, Asset, Black Press Coffee, Da Capo, Dive 75, Harvest Kitchen, Kissaki Sushi, La Pecora Bianca, Lenwich, Leyla, Pappardelia, Parla, Patsy’s Pizzeria, Raku, Tap NYC, Zucker’s Bagels & Smoked Fish and more.

Also, surrounded by a dense residential area with many schools nearby. A popular destination for both locals and tourists alike (especially tourists from other places that do not have a Crumbl). Customers are constantly picking up boxes of cookies to go on a picnic or a walk in the park. And this is the only Crumbl on this side of Central Park!

County: Westchester & New York County

Facilities:

Lease Information:

White Plains: Leased space $13,276/mth gross. Current lease expires Jul 2032 with one 5-year option.

Manhattan (Upper East Side): Leased space $14,000/mth gross. Current lease expires Apr 2037.

Manhattan (Upper West Side): Leased space $10,560/mth gross. Current lease expires Jan 2033 with one 5-year option.

Square Feet: 1,600, 1,100, 1,600 + 1,400 Basement.

Seating: 0.

Days/Hrs of Operation: Mo-Th 8a-10p & Fr-Sa 8a-12m.

Real Estate: Leased.

Value of FF&E: Included In Asking Price.

Value of Inventory: Not Included In Asking Price.

Number of Employees: 2-4 Shift Leads, 30-40 Bakers & 1 General Manager (Each Store) + 1 Regional Manager.

Support/Training: Two weeks comprehensive training by corporate. With built-in training, support, real-time labor, sales and communication features, you can efficiently/profitably run the business while ensuring exceptional customer experience and delicious treats. And Crumbl corporation handles all the stores' technology, updates, websites, menu, recipes and innovative marketing.

Seller Financing Available: Possibly, to a well-qualified buyer with substantial down.

Reason for Selling: Expanding family and moving back to Utah.