Listings

Summary:

An iconic brand serving a mouthwatering classic American menu of signature entrees, burgers, sandwiches and hand-crafted, specialty ice cream for over 80 years. Plus, a recently launched menu with a dozen great new items from burgers to melts to pastas to salads along with new ice cream flavors.

Fast-casual restaurant. Serving lunch, dinner and dessert. Dine-in, takeout at the designated to-go area and curbside pickup, plus 3rd party delivery. There’s also a traditional ice cream fountain area. Order at the counter or the QR code at the table. Online/mobile ordering also available for pickup or delivery. Also catering, make-your-own sundae kits and family meals. And a new loyalty program.

Well established in Westfield for over 37 years. Relocated in Feb 2022 from 21 Southampton Rd to 291 E Main St as a Friendly’s Café, their new fast-casual concept - a reflection of the changes in dining habits that have taken place over the past few years, especially when it comes to take out and delivery. Plus, Friendly’s recently updated their POS system to Revel which has a lot more capabilities such as cloud based, digital, tablets for servers and more.

This location is currently absentee owned and operated with a full staff in place. Turnkey! And the current owner is also selling his other turnkey location in Merrimack, NH!!

Friendly’s overall has been built around families and founded upon ice cream. A franchise dedicated to quality in all that they do. Every meal is freshly made offering delicious new dishes and classic comfort foods that can only be found at Friendly's. And to top it all off, they end every delicious meal with incredible homemade ice cream in unlimited shapes, sizes and flavors.

Their vision and mission is "to be the leading casual restaurant/ice cream shoppe and premium retail ice cream brand...known for operations excellence, great food, famous ice cream shoppe desserts, sparkling clean facilities, prompt friendly service and dedicated people...resulting in outstanding customer loyalty and consistent profitable growth.

And since the arrival of new ownership in Jan 2021 by BRIX Holdings LLC, a multi-brand restaurant management/franchising company, the brand has posted positive same store sales. Plus, digital mix is up. Also, the ad fee has been reduced to 2.5% to help franchisees combat increasing COGs.

Feel free to stop by the location as a customer first. This is a HIGHLY confidential listing, DO NOT talk to any owners, employees or patrons. If interested, please complete the short Contact Form on the right or email Nicole Rayborn at Nicole@eatz-associates.com or call 208-967-0748 for more information. Showings by appointment only outside of business hours.

Competition:

A friendly place for families to enjoy a meal together. Famous for their homemade ice cream. Best kids’ menu in America!

A popular and much-loved brand. As one of America’s most cherished ice cream shops, Friendly’s has been a part of millions of family occasions for decades along the East Coast. Currently there are a total of 102 Friendly's restaurants in 11 states with plans to open more. And with newly remodeled restaurants, new menus and drive-thru opportunities, there has never been a more exciting time to become a part of Friendly’s!

Growth and Expansion:

Serving up ice cream and delicious fun since 1935.

This establishment represents a modern evolution of the traditional Friendly's dining experience, offering a streamlined service model while maintaining the brand's classic menu offerings. And now with BRIX Holdings at the helm, the focus moving forward is geared towards innovation, marketing and technology with plans to introduce new food/ice cream offerings, bright new restaurants and unique ways to reach and satisfy more guests!

Location:

Prime retail space in a freestanding building on E Main St (Route 20), a major thoroughfare with high traffic counts plus a bustling retail corridor lined with well-known restaurants, retailers and businesses.

This Friendly’s is perfectly situated in an out lot of busy Westgate Plaza, a prominent open-air retail center offering a diverse mix of retailers, services and dining options. The sought-after plaza benefits from high visibility and accessibility, attracting a steady flow of customers. A dynamic go-to destination!

Other popular tenants include Aldi, Anytime Fitness, Big Y World Class Market, CVS, Dollar Tree, Five Below, FunZ Trampoline, GameStop, GNC, Great Clips, Lucky Nail & Spa, MedExpress Urgent Care, Metro by T-Mobile, PeoplesBank, PetSmart, Rent-A-Center, Price Rite Marketplace, Ocean State Job Lot, Richards Jewelers, Super Phipps Liquors, The Barber Collection, T.J. Maxx, Westfield Nails & Spa and more. As well as Applebee’s Grill & Bar, Chipotle, McDonald’s, Moe’s Southwest Grill, Popeyes, Taco Bell and Tin Bridge Brewing Co. A key shopping and dining hub in Westfield!

Also, adjacent Little River Plaza with Delaney’s Market, Dunkin’, Five Guys, Manny’s Appliances, Mattress Firm, O’Reilly Auto Parts, Panda House, Royal Nails & Spa, Verizon and more. Plus, across The Home Depot and so much more. As well as just down the street from a Walmart Supercenter. In addition to being close to Westfield State University!

County: Hampden

Facilities:

Square Feet: 2,700.

Seating: 55 Inside & 8 Outside.

Days/Hrs of Operation: Su-Th 11a-10p & Fr-Sa 11a-11p.