Listings

Summary:

An iconic brand serving a mouthwatering classic American menu of signature entrees, burgers, sandwiches & hand-crafted, specialty ice cream for over 80 yrs. Plus, a recently launched menu with a dozen great new items from burgers to melts to pastas to salads along with new ice cream flavors.

Full service. Breakfast, lunch, dinner & dessert. Dine-in, takeout & 3rd party delivery. Also catering, make-your-own sundae kits & family meals. And a new loyalty program.

Plus, Friendly’s recently updated their POS system to Revel which has a lot more capabilities such as cloud based, digital, tablets for servers & more.

Friendly’s has been built around families & founded upon ice cream. A franchise dedicated to quality in all that they do. Every meal is freshly made offering delicious new dishes & classic comfort foods that can only be found at Friendly's. And to top it all off, they end every delicious meal with incredible homemade ice cream in unlimited shapes, sizes & flavors.

Their vision & mission is "to be the leading casual restaurant/ice cream shoppe & premium retail ice cream brand...known for operations excellence, great food, famous ice cream shoppe desserts, sparkling clean facilities, prompt friendly service & dedicated people...resulting in outstanding customer loyalty & consistent profitable growth.

And since the arrival of new ownership in Jan 2021 by BRIX Holdings LLC, a multi-brand restaurant management/franchising company, the brand has posted 2 consecutive years of positive same store sales. Plus, digital mix is up from 15% to 40%.

Well established location for over 47 years!

Feel free to stop by the location as a customer first. This is a HIGHLY confidential listing, DO NOT talk to any owners, employees or patrons. If interested, please complete the short Contact Form on the right or email Nicole Rayborn at Nicole@eatz-associates.com or call 208-967-0748 for more information. Showings by appointment only outside of business hours.

Competition:

A friendly place for families to enjoy a meal together. Famous for their homemade ice cream. Best kids’ menu in America!

A popular & much-loved brand. As one of America’s most cherished ice cream shops, Friendly’s has been a part of millions of family occasions for decades along the East Coast. Currently there are a total of 104 Friendly's restaurants in 11 states with plans to open more. And with newly remodeled restaurants, new menus and drive-thru opportunities, there has never been a more exciting time to become a part of Friendly’s!

Growth and Expansion:

Serving up ice cream and delicious fun since 1935, America’s favorite family restaurant is excited to support future development of the brand. This will allow for more world-class support and position Friendly’s for long-term growth. The focus moving forward will be geared towards innovation, marketing and technology with plans to introduce new food and ice cream offerings, bright new restaurants and unique ways to reach & satisfy guests!

Location:

Prime retail space in a freestanding building on Middlesex Ave, a main thoroughfare lined with businesses and restaurants, plus surrounded by many homes.

Also, down the street from SportsPlex at Metuchen, Live Love Skate Academy, Vidas Park and a large shopping center anchored by a Whole Foods Market.

Perfectly situated just off the I-287 and Route 27 interchange!

County: Middlesex

Facilities:

Square Feet: 2,400.

Seating: 75 Inside.

Days/Hrs of Operation: Su-Th 11a-9:30p & Fr-Sa 11a-10:30p.